一种基于ANN的市场营销组合策略模型

应用人工神经网络,充分考虑影响产品市场占有率的各种因素,建立相应的神经网络模型。借此对市场营销组合策略进行前瞻性分析,有助于企业根据市场特点,有针对性的选择市场营销组合策略,从而提高企业产品的市场占有率。     

Competition and Information Production in Market Maker Models

Abstract:   The microstructure literature models the mechanisms through which fundamental information is incorporated into market prices. This paper extends previous models by endogenising information production and analysing incentives for costly information production. In contrast to the existing literature, increasing the number of informed traders can result in reduced price informativeness. When prices have an allocative role this has welfare consequences: the regulatory implications of a dichotomy between private and public incentives for information gathering are discussed.     

营销角度的特许经营及其竞争法上的思考

特许经营是一种新型的销售方式,作为企业分销系统的构成要素,能够起到降低风险,沟通生产与消费的作用。然而在实际经营过程中也会出现许多诸如指定购买与搭售、联合定价、独占经营等违反竞争法的问题。为适应不断变化的竞争形势,应从竞争法的层面上对其加以规制。     

基于更新理论的产品保修策略模型

产品价格的确定不仅取决于生产成本 ,还应包涵服务成本。非价格竞争下 ,产品保修是售后服务的主要内容。本文运用更新报酬理论 ,建立了产品保修策略模型。模型表明 :在消费转型时代 ,只有引入产品的差异性、降低生产成本、提高产品质量、延长产品寿命、制订合适的保修策略 ,才能保障合理的厂商利润 ,有效刺激需求。     

宏观经济政策与资本形成机制的契合——资本市场的宏观经济意义分析

资本形成机制的宏观经济含义体现为实现国民收入的良性循环,这一良性循环不只是消费、积累比例的确定,还体现在形成投资的现实效益,这种效益很大程度上体现为经济结构的优化。宏观经济政策在资本市场的传导,便以现实的资本形成机制的顺畅运行为前提。资本市场作为资本形成的实现机制,其宏观意义体现在其对宏观经济政策的顺畅传导中。     

从经济与伦理相关性看我国可持续发展战略实施

本文探讨了我国环境治理面临的主要困难 ,提出了促进环境保护与经济发展相互协调的一系列对策。     

Dynamic and asymmetric impacts of macroeconomic fundamentals on an integrated stock market

A large body of evidence indicates that macroeconomic and financial variables are dynamically interrelated. In an international setup, we analyze the transmission mechanisms of macroeconomic shocks on the stock market of a small open economy in an increasingly integrated world. We use a time-varying vector error correction model (VECM) that allows analysis of asymmetric impacts that depend on the state of the business cycle. A special focus is directed on monetary policy surprises, where we find that foreign shocks exert a strong influence on an integrated stock market, and that the stage of the business cycle heavily affects the signals of the shocks.     

Stock price reactions to earnings announcements: evidence from Chinese markets

We examine the stock price reactions to changes in earnings per share (EPS) in the Chinese stock markets. We find that domestic A-share investors do not correctly anticipate the changes in earnings and fail to adjust new earnngs information quickly, but international B-share investors can predict earnings changes better than A-share investors. As a result, abnormal returns (ARs) can be obtained by trading on the earnings information, but for A shares only. An explanation is that most A-share holders are individuals with short-term investment horizon while most B-share holders are large institutions that trade on more detailed and accurate financial information not immediately available to A-share holders.     

论社会主义市场经济的主要特征--从"经济事实"的角度进行理解

经济事实是理解和把握社会主义市场经济主要特征的依据.理解和把握社会主义市场经济的主要特征需考虑的主要经济事实有社会主义的本质、社会主义的基本制度、社会主义的发展阶段.社会主义市场经济的主要特征表现为发展生产力和强国富民;以公有制为主体,多种经济成分共同发展;以按劳分配为主体,多种分配方式并存,把按劳分配与按要素分配结合起来;社会公平与市场效率相结合;以市场为基础,国家宏观调控为主导;与社会主义精神文明建设相结合.